tag:megabuzzmusicpromotions.com,2005:/blogs/case-studiesCASE STUDIES2020-07-07T23:11:20+03:00MegaBuzz Music Promotionsfalsetag:megabuzzmusicpromotions.com,2005:Post/63788322020-07-07T23:11:20+03:002022-05-27T14:50:42+03:00DJ TWIN & SEAN KINGSTON COMPILATION ALBUM<h2>Case Study – DJ TWIN & SEAN KINGSTON</h2>
<p><strong><span class="font_large">The Brief: </span></strong></p>
<p><span class="font_large">American DJ Twin, is a talent which has been recognised by Universal Music and Public Records. MegaBuzz was brought onto the team to further promote his compilation album DAY1 in the US, UK and Europe through online and radio exposure. From his Day1 Album, we worked on the singles for ‘Honor Roll’ and ‘Lonely’ among others. </span></p>
<p><span class="font_large"><strong>Our Work: </strong></span></p>
<ul> <li><span class="font_large">‘Lonely' was praised by online platforms Colors, Clash Magazine, The Digital Fix, Top 40 Charts, Stereofox, Earmilk, Elevator and more. </span></li> <li><span class="font_large">‘Honor Roll’ featured on BT TV’s FRESH MUSIC landing page. </span></li> <li><span class="font_large">Interview with When The Horn Blows for in-depth explanation of ‘Honor Roll’. </span></li> <li><span class="font_large">DJ Twin chosen for Found’s Discovering DIY: Best of 2019. </span></li> <li><span class="font_large">‘Honor Roll’ reviewed by Elevator, The Word Is Bond, Mystic Sons, IGGY Magazine and more. </span></li> <li><span class="font_large">‘Honor Roll’ airplayed on BBC 1xtra, BBC Radio 1 and Capital Xtra</span></li>
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<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/36cb90b50ab908a33cb3d752dd16800ad8a5c028/original/screenshot-20200707-230459-chrome.jpg/!!/b:W10=.jpg" class="size_l justify_center border_" /></p>
<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/5733467d769f424d875d3e3214ccb2cead6df9db/original/screenshot-20200707-230320-chrome.jpg/!!/b:W10=.jpg" class="size_l justify_center border_" /></p>
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<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/ea84f3e29afb9738055d7816c60f35391a2d216e/original/screenshot-20200707-230339-chrome.jpg/!!/b:W10=.jpg" class="size_l justify_center border_" /></p>
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<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/2b8eaa849b3fa57b9b937c80214b1cc7f6ed80a6/original/screenshot-20200707-230629-chrome.jpg/!!/b:W10=.jpg" class="size_l justify_center border_" /></p>
<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/2b8eaa849b3fa57b9b937c80214b1cc7f6ed80a6/original/screenshot-20200707-230629-chrome.jpg/!!/b:W10=.jpg" class="size_l justify_center border_" /></p>MegaBuzz Music Promotionstag:megabuzzmusicpromotions.com,2005:Post/51518562018-03-28T13:25:26+03:002023-12-10T19:56:14+03:00CASE STUDY - OUR CLIENTS VIGILAND SIGN WITH UNIVERSAL MUSIC GROUP<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/90f8cb6e3375160ee1abe3da49ae3608b4ba050b/original/vigiland1.jpg" class="size_l justify_center border_" /></p>
<p>The young EDM duo released their first single "Bouncer" with MegaBuzz in 2013 and quickly built a steady following, with 4000 streams per day. The MegaBuzz team noticed their rising popularity and took their second single, "UFO"to Mikael "Misan" Wadström within Universal Music’s A&R team. After only a few weeks of Misan and the MegaBuzz team working together, Vigiland were offered and signed a record deal with Universal Music and "UFO" became one of 2014’s biggest summer hits. Today, "UFO" has nearly 60 million streams on Spotify and counting. Their latest single "Shots & Squats" was released in early June and shot to the #1 position on Spotify’s Top 50 list, with over 32 million streams in only 2 months. As of July 2017, Vigiland has accumulated over 300 million streams on Spotify!</p>
<p> </p>MegaBuzz Music Promotionstag:megabuzzmusicpromotions.com,2005:Post/51518552018-03-28T13:23:12+03:002023-12-10T19:47:15+03:00CASE STUDY - OUR CLIENT SI CRANSTOUN SIGNS WITH WARNER BROTHERS<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/bcd40d0e8ab14d32eae23a69e9856bda5cb8cd24/original/si.jpg" class="size_l justify_center border_" /></p>
<p>Blues singer Si Cranstoun – discovered busking on the streets of Cambridge by publicist Victor Hart – has topped the iTunes blues chart with his single‚ Dance For Evermore. His new album Modern Life also sits at number 4 in the Amazon Blues album charts. </p>
<p>Cranstoun has been on a whirlwind journey to stardom after a lucky encounter with Victor Hart – New York music PR firm MegaBuzz managing director. </p>
<p>A street performer for 15 years, Cranstoun was performing on the streets of Cambridge when MegaBuzz director Victor Hart came across him. Since this first encounter, MegaBuzz has been hard at work to launch Cranstoun into superstardom. </p>
<p>The MegaBuzz team developed a creative PR campaign and helped Cranstoun earn radio support from Radio 2, Weekend Wogan, Magic and BBC London. Cranstoun has also been featured in the BillBoard,Clash,Daily Mail and the Daily Star, as well as appearing on BBC London News TV. </p>
<p>Cranstoun was eventually offered a multi-million-dollar record deal with East West, part of Warner Music. Since this major breakthrough Cranstoun has exploded into one of the UK biggest newcomers on the blues scene and his success is growing daily. </p>
<p>Dubbed the King of Vintage, Cranstoun’s vocal talent has been compared to the likes of Jackie Wilson and Sam Cooke, while his music offers an uplifting blend of northern soul, Motown and vintage pop. This magical blend teamed with the innovative and creative minds at MegaBuzz is set to see Cranstoun gown into a musical star. </p>
<p>Victor Hart said: “Building a chart place so quickly is both a direct sign of the hard work put in by all the team working for Warner Music UK’s East West label and the talent that Si possesses. It is an exciting time for us all and a dream starting to come true.” </p>
<p>Cranstoun is set to perform at Proms in The Park for BBC Radio2 on September 13. His album Modern Life is out on October 13and available for pre-order on iTunes and Amazon now. </p>
<p>MegaBuzz Music Promotions has worked with music greats Mariah Carey, 50 Cent,Van Morrison and Chris Rea, among others over the years. </p>
<p>Victor Hart said: “Over the years we have helped promote the likes of Newton Faulkner, enabling him to get his first record deal, worked with Russell Watson on his breakthrough album, promoted the US rock legends Nickelback with their huge cross over hit Rockstar, as well as the likes of Van Morrison and Chris Rea.” More on www.megabuzzmusicpromotions.com</p>
<p> </p>MegaBuzz Music Promotionstag:megabuzzmusicpromotions.com,2005:Post/51483162018-03-26T20:11:53+03:002022-04-25T03:34:19+03:00HOZIER - CASE STUDY<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/dad4a72dd108c8b48ecb53a158b9b2e4f7482813/original/hozier.jpeg" class="size_l justify_center border_" /></p>
<p><strong><span class="font_large">The Brief </span></strong></p>
<p>Hozier was a relatively unknown artist in the UK when MegaBuzz began working with him in January 2014. </p>
<p>The brief was to introduce him to online media, establishing him as a truly exceptional, global artist, before the release of his debut album in October 2014. </p>
<p><strong><span class="font_large">Our Work </span></strong></p>
<p>We fulfilled this brief by; </p>
<p>Organising well thought out and well positioned sessions, showcasing Hozier’s incredible vocal talent </p>
<p>Premiering the limited exclusive content we were given, on high-profile, high traffic, International sites </p>
<p>Using remixes to gain coverage on Hype Machine blogs, to help introduce Hozier to less mainstream areas online and make him relevant in these more tastemaker areas </p>
<p>Using the limited promo time with the artist carefully, and then drip-feeding features and content to the fanbase over a period of time </p>
<p>Organising collaborations which didn’t involve any time with the artist </p>
<p>Using Hozier’s success story in the US to gain awareness in the UK and to leverage coverage with UK online media </p>
<p>Organising features with credible news and culture sites, so Hozier could discuss the political and social issues behind the music, in particular, ‘Take Me To Church’ </p>
<p>Sessions <br><strong>The Mahogany Blog ‘Cherry Wine’ <br>The Mahogany Blog ‘From Eden’ <br>Gigwise ‘Take Me To Church’ <br>Gigwise ‘The Dark End of the Street’ (cover) <br>Naked Noise ‘Take Me To Church’ premiering on Clash <br>Naked Noise ‘Sweet Thing’ (cover) premiering on Q <br>Transmitter ‘Sedated’ premiering on Q <br>Transmitter Versions ‘1 Thing’ (cover) </strong></p>
<p><strong><span class="font_large">Exclusive Content Premieres </span></strong></p>
<p>‘To Be Alone’ (Live in Kilkenny) premiering on Paste Magazine <br>‘To Be Alone’ premiering on Shortlist.com </p>
<p><strong><span class="font_large">Remix Placements</span></strong> </p>
<p>We serviced Jack Steadman’s Hallelujah Edit of ‘From Eden’ to suitable global blogs. Coverage came from several Hype Machine blogs including Popped Music, Scientists of Sound, I Heart Moosiq, MOARRR, Noonday Tune, Kick Kick Snare and All Things Go, which resulted in the track peaking at Number 2 in Hype Machine’s ‘Popular Chart’. The remix was also picked up by a whole host of other influential music sites and blogs. </p>
<p><strong><span class="font_large">Key Features </span></strong></p>
<p><strong>Hunger TV ‘Get To Know’ <br>Huffington Post <br>BBC Arts and Entertainment <br>MTV.CO.UK <br>Gigwise ‘The Story Behind ‘Take Me To Church’’ <br>Clash ‘Guest Singles Reviewer’ <br>Topshop Inside-Out Blog <br>com ‘Ultimate Playlist’ <br>Q ‘Guest Column’ <br>Scott Mills Appcast <br>DIY NEU </strong><br>Reuters filmed interview – which was picked up by a variety of UK and US news sites including MSN, Mail Online and Washington Post </p>
<p>Brand Collaborations – WeTransfer </p>
<p>Throughout the two weeks around release, we ran a global promotion with WeTransfer to promote the album. In order for further engagement, we offered WeTransfer uses a free download of live audio for an album track. </p>
<p><strong><span class="font_large">Results/Evaluation</span></strong> </p>
<p>Charmfactory’s online PR campaign was part of the overall campaign which helped Hozier achieve a number two single with ‘Take Me To Church’, a top five album with debut album, ‘Hozier’, one Brit and one Grammy nomination. </p>
<p><span class="font_large"><strong>Our Results…In Numbers</strong></span> </p>
<p>– Sessions – in total, the sessions we organised have a combined number of nearly 2 million views <br>– ‘From Eden’ remix – 300k plays on Soundcloud <br>– WeTransfer album promotion – delivered 2.5 million impressions <br>– Exclusive content premieres – the videos have a combined number of over 2 million views <br>– Gigwise ‘The Story Behind ‘Take Me To Church’’ – over 3 million views <br>– Over 2k pieces of online coverage across the campaign</p>MegaBuzz Music Promotionstag:megabuzzmusicpromotions.com,2005:Post/51483112018-03-26T20:03:20+03:002023-12-10T20:06:52+03:00DARLIA - CASE STUDY<p><img src="//d10j3mvrs1suex.cloudfront.net/u/279875/85ebbafed1b298ff8b13a585b799bac5e2553ade/original/darlia1.jpg" class="size_l justify_center border_" /></p>
<p> </p>
<p><strong><span class="font_large">The Brief </span></strong></p>
<p>Working with the band from their infancy online – from literally 1 Facebook like and 1 twitter follower the brief lay with the importance of positioning the band in the right areas and picking-up early supporters that could be relied on for support throughout future campaigns. Online presence was important for the campaign in-order to pick up momentum and see that translate into both extensive coverage and growth and development across the band’s social networks and videos. </p>
<p><strong><span class="font_large">Our Work</span></strong> </p>
<p>It was incredibly important when we started the Darlia campaign that we started off from a very strong, well-targeted position. So way back in September 2013 we premiered their debut single ‘Queen of Hearts’ with NME.com following its radio premiere with Zane Lowe. This set the tone for things to follow. They deemed “‘Queen of Hearts’ is as hooky as a Bald Eagle’s beak, brimming with vim, raw energy and the suggestion of a bright future.” This premiere lead to NME’s Lucy Jones bringing the track on to the BBC Radio 1 Review show as her track selection. </p>
<p>From this point onwards it was about picking up supporters at online tastemaker sites for their debut EP ‘Knock Knock’, these came in the shape of: a BBC Introducing interview, Indie Shuffle, Gigwise (premiered Napalm audio), Clash (premiered Napalm video) TOTD, District MTV, Crack In the Road, The 405, FRUKT fixers weekly playlist, Blah Blah Blah Science, The Tipping Point, Louder Than War ‘New Band of the Day’, XFM, This Feeling, Artrocker, It’s All Indie, and multiple Hype Machine blogs, NME’s ‘The Best Things We Heard In September’, Record of the Day’s Weekly magazine compass section featured, a Kerrang! Introducing feature (in print) and a lot of blog coverage. </p>
<p>Darlia ended 2013 with tips from Gigwise ‘future indie icons’, In the Junkyard ’14 for 2014’ and XFM’s ‘100 Best Tracks of 2013’ among others. </p>
<p>From this point onwards it was about increasing the breath of coverage, building live support, seeding out new tracks, securing well positioned premieres for tracks and videos, continuing to secure blog and tastemaker support, setting up introducing features and arranging well placed sessions and cornerstone features. </p>
<p>Following several EP and single releases (‘Candyman’, ‘Dear Diary’, and ‘Stars Are Aligned’) Feb 2015, sees the release of Darlia’s mini album ‘Petals’ and lead single ‘Never Been To Ohio’. They spent the summer and autumn of 2014 solidifying their live reputation with sets at Glastonbury, T In The Park, Reading & Leeds, a headline tour of the UK and a support tour with Gerard Way. They’ve recently headlined The Garage k as part of the NME Awards Show series and will return for their next headline show at the Electric Ballroom, Camden on May 6th. </p>
<p>Results / Evaluation </p>
<p>We’ve taken Darlia from ground zero to having hundreds of pieces well considered coverage, positioning them as one of the UK’s finest up and coming rock bands. </p>
<p>Coverage highlights include: </p>
<p>NME premieres for: ‘Queen of Hearts’, ‘Candyman’, Dear Diary and most recently the ‘Petals’ mini album stream. </p>
<p>BBC Entertainment News feature on ‘The return of rock bands: Four bands to watch’ including Darlia. It was in the Top 10 Most Read on the BBC site that day and had in excess of 450K views. </p>
<p><strong>Guardian </strong>– New Band of the Day. </p>
<p><strong>Telegraph </strong>– 5 British Guitar Bands Bringing Rock Back to Life feature. </p>
<p><strong>Pigeons & Planes</strong> – ‘Animal Kingdom’ audio premiere. </p>
<p><strong>Red Bull </strong>– rising bands feature included Darlia. </p>
<p><strong>The Line of Best Fit</strong> – premiered ‘Blood Money’ audio and ‘Pandemonium’ (acoustic audio). </p>
<p><strong>NYLON </strong>– ‘Stars Are Aligned’ audio premiere. </p>
<p><strong>Gigwise – </strong>11 New Rock Bands You Need To Listen to in 2014 and 31 Artists That Will Own 2015 featuring Darlia. </p>
<p><strong>Shortlist – </strong>‘Shortlisten’ – Candyman. </p>
<p><strong>Radio 1 </strong>Newsbeat interview at TGE. </p>
<p><strong>Fred Perry Subculture’s</strong> – Band of the Week </p>
<p><strong>Clash</strong> – ‘Dear Diary’ video premiere and ‘Stars Are Aligned’ (Acoustic video). </p>
<p><strong>Q</strong> – Track of the Day ‘Pandamonium’ audio premiere </p>
<p><strong>Gigwise</strong> – Stars Are Aligned Video Premiere </p>
<p><strong>Music Week</strong> – playlisted ‘Stars Are Aligned’ </p>
<p><strong>NME </strong>– two track session at TGE – Vanilla and House of the Rising Sun cover </p>
<p><strong>The Line of Best Fit </strong>– session – Pandemonium recorded at the Great Escape </p>
<p>Daytrotter Session </p>
<p><strong><span class="font_large">Continuous organic growth of the band’s fan base online: </span></strong></p>
<p>Facebook – 15K fans </p>
<p>Twitter – over 8,8K followers </p>
<p>Our coverage has led to radio play and print coverage.</p>MegaBuzz Music Promotions