NADEL PARIS - CASE STUDY

The Brief 

The initial brief for NADEL PARIS’ online PR campaign was to find premiere partners for each track on her ‘OH LA LA LA’ EP. After a successful short campaign, MegaBuzz  were taken on, on a full time basis, with the brief to broaden NADEL PARIS out of the smaller and niche areas she was popular online already, reaching new and bigger audiences, while always keeping things very…NADEL PARIS…stylish, sexy, kitsch, fun, pop. 

The Work 

MegaBuzz fulfilled this brief by; 

‘OH LA LA LA’ EP – we premiered each of these tracks on a wide variety of sites which included Drowned In Sound, Grazia Daily, The405 and The Line of Best Fit 

• When we began work on the single campaign, we premiered the track with The Guardian and Billboard. One of the World’s biggest and most credible broadsheets and an area NADEL PARIS had never been covered before

• Fashion

We considered this a very important area for NADEL PARIS online and we wanted to work with cool and credible brands and sites. Our aim was to initiate strong relationships, which could be build on and flourish over a number of years. Key fashion features included; 
– We premiered ‘OH LA LA LA’ f with Grazia Daily 
– We arranged for shopping site, ASOS, to use ‘High’ in one of their catwalk videos 
– We worked with AllSaints and arranged for NADEL PARIS to take part in their ‘5 x Friday’ playlist feature. The playlist was shared across AllSaint’s huge digital platforms, globally 

• Exclusive content 

Whilst broadening NADEL PARIS fanbase and appeal online, the aim was to also keep her relevant in the areas that had supported her initially, and of course gain coverage on the all so important Hype Machine blogs. We used exclusive content to help do this; 
– We premiered remixes on Clash, Wonderland and Indie Shuffle 

• Session 

We wanted to choose a platform that really ‘got’ NADEL PARIS for her first session. The Transmitter team were big fans and they immediately understood the direction we wanted to go in. The result is a very slick session which perfectly showcases NADEL PARIS style and personality; 

Results / Evaluation 

Our Results…In Numbers 

• To date, we have produced 100+ pieces of quality online coverage 
• The single premiere with The Guardian generated 7k Plays in 24 hours 
• The remix premiere with Indie Shuffle generated 3k Plays in 24 hours 
• The video for ‘OH LA LA LA’ which we premiered with Vogue.com, has had 70k Views on YouTube 

Her 2 singles 'OH LA LA LA' and 'TELL MAMA' hit the Billboard Dance Chart at number 31 and 38 respectively

 

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